CAREER PATH: Determine Your Direction

Susan Whitcomb, ( PRESENTER BIO )

PERSONAL BRANDING: Clarify Your Distinct Value

Learn a roadmap for building a powerful online presence – taking advantage of all the social media tools available, including LinkedIn, Facebook, Twitter, YouTube, Blogs and other social media to grow your brand and increase the value you deliver to your employer. Today, if you don’t show up in a Google search, you don’t exist. Building your personal brand on the Web is not only important to finding a job once you receive your MBA, but it’s also critical to being able to..Read more

1. The ABCs of Personal Branding
3. 5 Measures on Online Reputation
William Arruda, ( PRESENTER BIO )

RESUME: Go from Good to Great!

If you are trying to make a significant career change, effectively branding or promoting yourself in your resume and LinkedIn poses a distinct challenge: how do you construct these documents in a way that get you considered for a new type of role if you have never done the work before, have an Experience section that looks completely irrelevant, and you are competing against candidates who are already doing that work? In this presentation, MBA branding guru and Beyond B-School’s resident..Read more

1. 10 Resume Tips to Spotlight Your Value
2. Writing a Strong Resume “Profile” or Summary
3. Building Strong Accomplishment Statements
4. Aligning Your Resume and LinkedIn Profile
Ross Macpherson, ( PRESENTER BIO )

LINKEDIN: Stand Out Online

LinkedIn is really keeping me busy with all its new changes! And that’s all I do for a living. So how can you expect to stay on top of those changes and while creating new career opportunities, supporting your family and sleeping? You can’t. This is why I’ve created this presentation to cover how both the new and traditional features of LinkedIn can be used to find, connect and engage with the individuals who can help you through the next phase of your life. You don’t..Read more

1. Profile: 11 Tips for Differentiation (part 1)
2. Profile: 11 Tips for Differentiation (part 2)
Kate Paine, ( PRESENTER BIO )

LINKEDIN: Stand Out Online

1. How to Write a Great Summary
Ross Macpherson, ( PRESENTER BIO )

LINKEDIN: Stand Out Online

1. Find People, Jobs & Companies
3. Invite Prospects to Connect
4. Communicating with New Connections
Viveka von Rosen, ( PRESENTER BIO )

NETWORKING: Make Key Connections

Learn a roadmap for building a powerful online presence – taking advantage of all the social media tools available, including LinkedIn, Facebook, Twitter, YouTube, Blogs and other social media to grow your brand and increase the value you deliver to your employer. Today, if you don’t show up in a Google search, you don’t exist. Building your personal brand on the Web is not only important to finding a job once you receive your MBA, but it’s also critical to being able to..Read more

1. 10 Keys to Make Connections that Open Doors
Darrell Gurney, ( PRESENTER BIO )

NETWORKING: Make Key Connections

1. Information Meetings #1: Overview
2. Information Meetings #2: 5-Step Structure
3. Information Meetings #3: Mock Meeting
Nathan Perez, ( PRESENTER BIO )